Kate Stanton is a writer and journalist as well as the author of the BBC article "How one woman started a cosmetic empire at 29". IN this article, Stanton follows the story of a former L'Oreal employee that started her own cosmetic 21 years ago at the age of 29. The speaker of this article is the women herself Jo Horgan. The occasion of the article is the marketing for cosmetic industries. The audience are those who a customers of cosmetics store and Horgan's stores specifically as well those who are seeking to start their own businesses. The purpose of this article is to discuss the success story of this woman at such a young and how she continues to maintain a popular company. The subject is entrepreneurship and business within the cosmetic industry. The tone of this article is admiration and approving.