BBC's intended audience is not just adults in the United Kingdom, but people of many ages and different countries. BBC has worked hard to become a global news station with various genres of news in various countries as well as different types of news. There are video series articles, etc. to appeal to a broader crowd. In 2016, BBC's weekly global audience increased 13% from 2015 with a total number of 348 million viewers. BBC's goal is to double it's current global audience to reach over 500 million viewers.